YouTube presenting sponsorship
Host read outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, and attribution with CTA in the description.
21M+ monthly audience8.75M+ YouTube subscribers63M+ quarterly impressions
Your brand, live with Big Think in weeks
One conversation sets up a cross-channel sponsorship across YouTube, newsletters, and podcasts. No complex ad ops or creative briefs, just editorial integration with a 21M+ audience of senior executives and lifelong learners.
No pricing shared until we talk
What it does
Pick one channel or bundle them all
Every package is customizable around your strategic goals. Go YouTube-led, newsletter-led, podcast-led, or mix all three.
Newsletter network integration
Sponsorship placements across the Big Think newsletter network including Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang.
Podcast ad reads
Native ad reads distributed on Spotify and other podcast platforms, delivered in the editorial voice your audience already trusts.
Evergreen video library pre-roll
Your brand runs as pre-roll across the existing video library. Impressions continue compounding years after each episode publishes.
SME editorial interviews
Annual presenting sponsors get up to 2 expert interviews per year, placing your people in the same chair as Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Category exclusivity
Annual presenting sponsorship and quarterly pilot options both include full presenting integration and category exclusivity for the duration of the term.
The case for change
Standard ad buys are skippable. Editorial integration is not.
Your brand becomes part of the show, not an interruption between it.
The old way
- ×Pre-roll and mid-roll ads get skipped within seconds
- ×Audiences tune out the moment they sense a sales pitch
- ×Impressions vanish the moment the campaign flight ends
- ×Premium executive audiences are expensive to reach and hard to retain
- ×Creative production and ad ops drain weeks of internal time
The Big Think way
- ✓Host reads and segment intros weave your brand into the content itself
- ✓Viewers watch for 20:05 on average, 4x the YouTube platform average
- ✓62.7% of viewers return by choice, compounding your impressions over time
- ✓72% earn over $100k and viewers are 2x more likely to be senior executives
- ✓One call aligns channels, goals, and creative direction, then you go live
Compare
Editorial integration vs. standard ad buys
Big ThinkStandard ad buy
Brand woven into the content, not interrupting it✓×
20:05 average watch time (4x YouTube average)✓×
62.7% return viewers compounding impressions✓×
72% of audience earns over $100k✓×
2x more likely to be senior executives✓×
Evergreen library impressions continue for years✓×
Category exclusivity during sponsorship term✓×
SME interviews placing your experts on the show✓×
Step by step
From first call to live integration in four steps
A clear path from first step to measurable outcome.
Book a 30-minute call
Tell us your goals, target audience, and timeline. We map the right channel mix for your brand.
Choose your channels
Select YouTube, newsletter, podcast, or a bundled cross-channel package. Everything is customizable around your strategy.
We build the integration
Our team handles host reads, segment intros, logo placement, newsletter copy, and podcast reads. No heavy lifting on your side.
Go live and compound
Your brand reaches 21M+ curious professionals. Evergreen library impressions keep accumulating long after launch.
Common questions
Sponsorship questions, answered
What sponsorship options are available?+
Big Think offers sponsorship across three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. These can be taken individually or combined into a cross-channel partnership built around the sponsor's goals.
What does presenting sponsor actually mean?+
On YouTube specifically, the partner's brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a presented-by integration rather than a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration where the brand is part of the show, not interrupting it. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library also means impressions compound over years, not just during the flight.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the same audience financial services firms, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Can the package be customized?+
Yes, fully. The partnership is built around the sponsor's strategic goals, whether that is YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from the Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship package includes up to 2 SME editorial interviews per year, placing the partner's experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Take the next step
Reach 21 million curious professionals this quarter
Book a 30-minute call. We will map the right channel mix for your brand and have you live in weeks, not months.
Book a call→